Dave Williams

Dave joined Farmers in August 2012 as Head of Consumer Research & Analytics, and was promoted to Head of Enterprise Research & Analytics in April 2016. He is responsible for all company consumer research and analytic initiatives. This includes identifying “big data” opportunities for the Enterprise, as well as ongoing “Net Promoter Score” analytics, consumer segmentation, customer database analytics and branding research. Prior to joining Farmers Dave served as Senior Vice President, Customer Loyalty & Analytics at Best Buy Co Inc., and was responsible for leading consumer research, customer database analytics, customer loyalty programs, direct marketing and gift cards. Additional experiences included General Mills, Veryfine Products (Beverage Category), James River Corporation (Home Products), and BBDO Advertising (Federal Express and Visa Credit Accounts). Dave received his Bachelor of Science degree in Mathematics with a Concentration in Economics at the University of New Hampshire in 1987. He and his wife Michelle have three children ages 26, 24 and 20. Dave loves traveling, golfing, hiking in the Santa Monica Mountain Range, and is an avid sporting enthusiast.